Management Philosophy: be people-oriented, be honest in business, and be a perfect supplier for household electrical appliance enterprises all over the world.

Quality Policy: Customer First, Constant Innovation.

Environment Policy: Protect environment, Prevent and control pollution, Save energy, Continue improvement.

HSF Policy: Meet the HSF requirements of different countries and clients, Continue reducing the use of hazardous substances.

(HSF means Hazardous Substance Free)

Management Guiding Ideology: Full implementation of “Three Guidelines”: Specialization, Standardization, and Differentiation.

Specialization means: Each individual in the company must study professional expertise associated with his/her occupation, make great efforts to upgrade the professional skills, and strive to create a very competitive and professional team.

Standardization means: In the business management process, to enhance the management quality by using the standardized model and procedure. In the manufacturing process, to ensure product quality by devising and producing in strict accordance with the standard.

Differentiation means: In the fierce market competition, to create unique characteristics of the enterprise and products, to avoid homogenization, to enhance competitiveness, to break in the various balance within the enterprise, to implement differences of management, and to create competitive, successful and enthusiastic management atmosphere.